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Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Intensive Repair Advanced Damage Therapy 10-in-1 Serum hair mask will renew it with every wash—hair is reborn from 10 signs of damage in 1 minute.* *breakage, 3-step system vs. non-conditioning shampoo This Dove hair mask is the third step in our 4-step Intensive Repair regimen. Shampoo to restore hair, Dove Conditioner to repair hair; a weekly Mask for hair renewal and a hair serum to re-shield and style. Enriched with Glutamic Amino Serum, a key amino acid found in hair, this hair mask for damaged hair deeply nourishes and strengthens the hair’s structure. So there is no need to stress about damage, and you can feel good about your new look and new you. That’s why our Intensive Repair range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. This hair repair breakthrough is backed by 10 years of research, to help stop 98% of visible hair damage* Dove Intensive Repair deep conditioning hair mask has 10 transformative benefits in just 1 minute! It repairs hair at molecular level; protects from future damage; there’s less visible breakage; restores strength; reduces split ends; delivers long-lasting smoothness; boosts shine; seals hair cuticles; leaves hair touchably soft; and allows easy styling. Dove Intensive Repair hair products are ideal for damaged hair that needs extra care. Just apply this hair mask for dry, damaged hair generously after using the Dove Shampoo and hair conditioner. Let the rich formula work for 1 minute, then rinse. Use once a week or more if your hair needs more nourishment. This is also a great hair mask for chemically processed hair or a rich hair mask for color treated hair.